Are you a construction business owner looking to grow your online presence in 2023? If yes, this blog post is for you! We’ll talk about the four types of videos you should create to improve your online presence and grow your business.
Firstly, let’s discuss why video is worth investing your time and money in. When marketing your business online, you face two challenges: how to quickly and effectively grab people’s attention and provide enough information to convince them about the benefits of your service. There are several types of videos that can be created to help promote your business.
About Us:
The first type of video that you should consider creating is an About Us video. This video should be a virtual business card that explains your business in less than two minutes. It should focus on exploring the problem that your ideal customer faces, the solution that you provide them, and how their life will be as a result of that solution. This video is an excellent opportunity to showcase your brand and build trust with potential customers by giving them an insight into who you are and what you do.
How it Works:
Another type of video that you should consider creating is a How it Works (Process) video. This video should explain, in a simple and straightforward manner, how your company works and what the homeowner can expect when working with you. Depending on how complex or simple your process is, you can also add this to the About Us video. This video will help potential customers to understand how your business operates and the steps involved in working with you.
FAQ
A frequently asked questions (FAQ) video is also an essential video to consider creating. This video should answer the most frequently asked questions that you get from homeowners looking to renovate their homes. It can be in the form of a longer video that covers multiple questions or multiple smaller videos, which are ideal for social media. Having an FAQ video will save time and effort in answering the same questions repeatedly, while also providing valuable information to potential customers.
Testimonials:
Finally, testimonials videos are priceless and will help you close more sales. This video should feature happy clients singing your praises on camera while showing the beautifully crafted home that you have built or renovated. You should aim to create at least one for each type of service that you offer. Testimonials are a powerful way to showcase your work and build trust with potential customers. They demonstrate your expertise and the quality of your services, and can often be the deciding factor in whether or not someone chooses to work with you.
In conclusion, if you’re not creating video content, you’re being left behind. Creating consistent content that highlights how your services not only solve your client’s problems but also transform their lives is the key to growing your construction business online in 2023.
Don’t get left behind in the digital age – start creating video content for your construction business today! By consistently showcasing how your services can solve your client’s problems and transform their lives, you can grow your business and stand out from the competition. Our team of video production experts can help you create compelling video content that will engage potential customers and help you achieve your business goals. Contact us now to schedule a discovery call and take the first step towards growing your construction business online presence in 2023.